I am Adam

Posted on January 29, 2017 Under News

I am Adam, and this is me introducing myself to you. It’s difficult to write about yourself, even if you are, like I am, a content writer. Somehow it’s easier to see other things and people with a perspective that you just don’t get when you write about yourself. There’s a thin line between vanity and self-deprecation that has to be trodden when writing autobiographically, and a lot of people miss that mark. It’s not their fault; it’s a tricky thing to do.

Named after the first person to ever get a name in a decision that my parents took because it was easy and didn’t mean having to go through naming books beyond the letter ‘A’, I work as a writer and content developer at Crouch End Media. I play the guitar. I wear some nice shoes. I sing to myself at times until I get to the point where I don’t know any more of the lyrics. I live in London and talk to pretty much everybody I meet.

I like the stories people have, and I like to listen to them. Even the dull ones that I’ve heard a hundred times before, because there’s nearly always a new perspective. Everybody has their own story, every business has its core meaning – I like to get to that meaning and develop the content and ideas from there. This is known as ‘strategy’, and that word is my pet hate, so I don’t use it. Apart from in the previous line.

I have a love for language and how it’s made up. Every day I find myself looking at a word I’ve used a million times before, and I see it afresh. What does it mean? What does it really mean? Who came up with it and what were they thinking? From what stem does it derive, what ancient language started talking about this thing before we got our hands on it and turned it into the sort of label that just makes sense for us in the 21st century?

If I’m going to write something, I need to know not just the words I’m going to use, not just where they’ve come from, but where they will take the story. For that to work seamlessly, I need to know the direction of the company I am writing for. Everything is a story. Every company, every person, every inanimate object we come across has a story to tell. I like to make that story more interesting by using the right words and leaving out the wrong ones.

My story has entailed a lot of travel, a lot of different people, a lot of interesting experiences. I like to write, so I write. I like to question, so I question. I like to know, so I find out. My favourite question used to be ‘Why?’. It still is. I was one of those annoying kids who just asked why all the time. That’s me.

I was with my triplet nephews recently – they are six years old – and we overheard that Vice-President Pence was on his way to South Korea. One of them asked me what ‘Vice’ meant. I knew how I used it and what it meant to me, but I didn’t know what it was actually telling me, so we looked it up together. It either means ‘In the place of’, or a bad habit, or a tool to keep something steady. I said to the boys that Mr Pence was probably using it with the first meaning, and we all agreed on that. They then played with a football for a while until one of them started crying. They are only six, after all.

I am Adam. I like words. I write them down in a nice order so that other people can read them and understand the story I am telling. Thank you for reading.