SEO: Search Engine Optimisation

Visitors won’t waste time searching beyond the first page of Google. Don’t languish on page two!

Crouch End Media Gtmetrix

How we succeed at SEO for SMEs

We recognise that search engine optimisation is like any other marketing effort. So, we match what your business offers with what your target market wants. Our SEO team are all experts in their own field. Search Engine Optimisation requires a huge range of disciplines, too vast for a single specialist and we have the right team.

We used Crouch End Media to build our website, including SEO and social media and they did an excellent job. Paul is always very responsive and easy to work with. I wouldn’t hesitate to use them again.

MP | ChromSoc

Crouch End Media Gtmetrix
Cro Conversion Rate Optimisation

Is SEO still important?

Absolutely! SEO remains crucial today for online visibility, driving organic traffic, building credibility, and ultimately leading to increased conversions and business growth.

With over 90% of online experiences starting with a search engine and Google alone processing over 8.5 billion searches daily, ensuring your website ranks high in search results is more important than ever. AI-powered algorithms like Google’s BERT and MUM are constantly refining how they evaluate websites, considering factors like content quality, user experience, and relevance. By optimising your website for SEO, you not only increase your chances of ranking higher but also future-proof against evolving AI trends.

SEO is a long-term investment with lasting benefits. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads. It’s also a cost-effective way to attract targeted traffic, with organic search generating over 53% of website traffic compared to paid search. In short, SEO is indispensable and that’s backed by data and proven results.

We focus on three key areas of SEO

After competitor analysis and keyword research, we optimise your website using a myriad ongoing SEO techniques. We aim to rank your business on the first page of Google at precisely the right time by focussing on three key areas of SEO.

We focus on three key areas of SEO

After competitor analysis and keyword research, we optimise your website using a myriad ongoing SEO techniques. We aim to rank your business on the first page of Google at precisely the right time by focussing on three key areas of SEO.

Technical SEO

Technical SEO refers to the optimisation of all technical aspects of your website to improve its search engine visibility and performance. It involves adjustments and enhancements that help search engines crawl, index, and understand the content of a website more effectively. Technical SEO is fundamental to your overall SEO strategy and contributes to better search engine rankings and user experiences.

Technical SEO lays the groundwork for search engines to effectively interpret and rank your website’s content. Without proper technical optimisation, even the most high-quality content may not receive the attention it deserves from search engines, leading to missed opportunities for visibility and traffic

On-site SEO

On-site SEO, also known as on-page SEO, refers to the optimisation strategies and practices that are implemented directly on your website to improve its search engine ranking, user experience, and overall visibility in search results. On-site SEO is multi-faceted and includes optimising the content and structure of your website to make it more search engine friendly and user friendly.

On-site SEO is crucial because it helps search engines understand the content and purpose of your website’s pages, making it more likely for your site to appear in relevant search results. It also contributes to a positive user experience, which can lead to longer visit durations, lower bounce rates, and increased conversions.

Off-site SEO

Off-site SEO, also known as off-page SEO, is work outside of your website to improve overall online visibility. Off-site SEO involves building a strong online presence through various methods that influence search engines’ perception of your site’s authority, relevance, and trustworthiness.

Off-site SEO is essential because search engines like Google consider external factors as indicators of your site’s popularity and authority. When reputable websites link to your content, it signals to search engines that your content is valuable and worth ranking higher in search results. However, it’s important to focus on building high-quality links from authoritative sources rather than engaging in spammy or black-hat practices, as these could lead to penalties and damage your site’s reputation.

Seo Crouch End Media

What is organic SEO?

SEO involves improving the visibility of your website in search engine results pages (SERPs). With Organic SEO specifically, we achieve high search rankings naturally, without resorting to paid advertising or other forms of direct promotions that usually appear at the top of search results (often labeled as “Ad” or “Sponsored”).

Crouch End Media’s Organic SEO service is based on the latest understanding of Google’s regular algorithm updates, our ongoing research, current trends and certified Google professionals. Professional search engine optimisation will increase your website’s visibility, traffic, and profits.

Seo Crouch End Media
Google Local Seo

Driving local SEO traffic

Local SEO is all about making sure your business shows up when people nearby search for your products or services online. For brick-and-mortar businesses, this is crucial! We optimise your website with location-specific keywords, create and manage your Google My Business profile, and build local citations. We also ensure your website is mobile-friendly and loads quickly, both important factors for local search rankings. By focusing on these key elements, We help connect your business with customers in your local area.

Why it’s important to start SEO Now

The sooner you start, the sooner search engines recognise your website as a valuable resource, leading to improved rankings, increased organic traffic, and sustainable growth. Delaying your SEO efforts means missing out on potential customers and allowing your competitors to gain an edge.

Dark Hat Seo

We do not use black hat or dark hat SEO techniques!

These techniques are short-lived and harm your online reputation. On site, they are often characterised by nasty pop-ups, mismatched fonts or colours and ugly layouts. Off site the damage can be far greater and take months to repair. We can, however, help fix websites effected by malicious dark hat code, which is often installed remotely or without your knowledge.

‘White hat’ SEO takes a little more patience. However, the results will be solid and long lasting. Your website will appear to targeted visitors at right moment and before your competitors, without compromising design or your website’s authority. This is precisely the SEO service that we provide.

Dark Hat Seo

SEO pricing for SMEs

Understanding SEO costs is crucial for effective online marketing, especially for small and medium-sized enterprises (SMEs). Our flexible SEO plans are tailored to the unique needs of smaller businesses as well as your specific industry.

SEO pricing for SMEs

Understanding SEO costs is crucial for effective online marketing, especially for small and medium-sized enterprises (SMEs). Our flexible SEO plans are tailored to the unique needs of smaller businesses as well as your specific industry.

SEO Growth Plan

£295/pm
  • Ideal for start-ups or individuals with limited digital marketing budgets looking to increase organic visibility.
  • Analytics set-up
  • Keyword research
  • On-page optimisation (title tags, meta descriptions, header tags)
  • Technical SEO audit & fixes
  • Content optimisation
  • Google My Business optimisation
  • Local/Google Maps SEO
  • Monthly reporting
  • Flexible *

SEO Competitive Edge

£595/pm
  • Ideal for growing businesses looking to significantly improve their search rankings and drive more organic traffic.
  • All services from the Growth Plan +
  • Competitor analysis
  • Advanced on-page optimisation
  • Advanced technical SEO audit & fixes
  • Content strategy & creation (blog posts, articles, etc.)
  • Link building
  • Conversion rate optimisation (CRO) audit
  • Monthly reporting
  • Flexible *

SEO Performance Accelerator

£895/pm
  • Ideal for larger businesses or e-commerce sites with high competition and complex SEO needs.
  • All services from the Competetive Edge +
  • Extensive keyword research & mapping
  • Advanced technical SEO (site architecture, schema markup, etc.)
  • Advanced content strategy & creation
  • Advanced link building & outreach
  • Ongoing CRO & UX optimisation
  • Dedicated account manager & strategic consultation
  • Monthly reporting
  • Flexible *

Need a website that gets results? Let’s talk.