We optimise for Google & AI.
Search engine optimisation for Google and AI-powered search tools like ChatGPT and Perplexity.
Where your customers search.
Traditional SEO isn't enough.
Google's AI Overviews now appear above traditional results. Users get answers without clicking through to websites. And platforms like ChatGPT and Perplexity are becoming the first place people search.
The goal is no longer just ranking on page one—it's becoming a cited authority within AI-synthesised answers. This requires a new approach: Answer Engine Optimisation (AEO).
We combine proven SEO fundamentals with cutting-edge AEO strategies to ensure you're visible across the entire search landscape—not just Google's blue links.
Complete search visibility.
Search Engine Optimisation - SEO.
The foundation of online visibility. We fix technical issues, optimise your content for target keywords, build quality backlinks, and improve site speed—everything Google looks for when deciding who ranks on page one.
- Technical SEO audits & fixes
- On-page optimisation
- Keyword research & strategy
- Content optimisation
- Local SEO & Google Business Profile
- Link building & digital PR
- Core Web Vitals optimisation
- Monthly reporting & analytics
Answer Engine Optimisation - AEO.
Get cited by AI. We structure your content so ChatGPT, Perplexity, and Google AI Overviews reference your business when answering questions in your industry.
- AI Overview optimisation
- ChatGPT & Perplexity visibility
- Entity & knowledge graph building
- Answer-first content structure
- Schema markup implementation
- Citation & authority building
- Multi-platform search strategy
- LLM visibility tracking
How we search is changing.
of Google searches end without a click
of organic traffic moving to AI chatbots
using ChatGPT to find answers
prefer AI chatbots over traditional search
SEO delivers real ROI.
14.6% close rate for SEO leads versus just 1.7% for outbound. Organic search generates over 53% of all website traffic—more than paid ads, social, and email combined.
The sooner you start, the greater your advantage. SEO compounds over time—early investment means you're building authority while competitors are still planning.
SEO lead close rate
Traffic from organic
Daily Google searches
Monthly SEO + AEO packages.
SEO alone won't cut it anymore. Our monthly packages combine traditional search optimisation with AI visibility, so you're found whether people use Google or ask ChatGPT.
Starter.
For local businesses & new websites
- Google platform setup & integration
- Keyword research & strategy
- Technical SEO & site health audit
- Local SEO & Google Business Profile
- Core Web Vitals optimisation
- Schema markup for AI visibility
- Answer-first content structure
- Monthly SEO + AI visibility reporting
Growth.
For businesses ready to scale
- Everything in Starter, plus:
- Content creation & blogging
- Strategic link building
- Advanced keyword targeting
- Quarterly strategy reviews
- AI Overview optimisation
- ChatGPT & Perplexity citation strategy
- Entity & knowledge graph building
- LLM visibility tracking
Pro.
For competitive markets & enterprise sites
- Everything in Growth, plus:
- Digital PR & media outreach
- Advanced technical SEO audits
- Conversion rate optimisation
- Weekly performance tracking
- Multi-platform AI search strategy
- Authority & citation building
- Competitor AI visibility analysis
- Priority support
AEO Add-on.
Already working with an SEO agency or have an in-house team? Add our AEO service to your existing strategy and get visible on AI-powered search platforms.
- AI Overview & featured snippet optimisation
- ChatGPT & Perplexity visibility strategy
- Schema markup for AI comprehension
- Answer-first content recommendations
- Entity & knowledge graph building
- Monthly LLM visibility tracking & reporting
Frequently asked questions.
How long does SEO take to work?
Most campaigns start showing results in 4-6 months, with significant improvements by 12 months. New websites may take longer (6-12 months), while established sites can see gains in 30-90 days. SEO is a long-term investment—the results compound over time.
What is AEO and why do I need it?
Answer Engine Optimisation (AEO) is the practice of optimising your content to appear in AI-powered search tools like ChatGPT, Perplexity, Google AI Overviews, and Claude. With 25% of organic traffic predicted to shift to AI chatbots by 2026, AEO is essential for future-proofing your visibility.
What's the difference between SEO and AEO?
SEO focuses on ranking in traditional search engine results (Google, Bing). AEO focuses on being cited and referenced by AI systems that synthesise answers. You need both: SEO for click-through traffic, AEO for visibility in AI-generated responses.
How much does SEO cost in the UK?
Quality SEO for small businesses typically costs £500-£2,000 per month. Budgets under £500/month are generally less effective as SEO requires consistent effort across technical fixes, content creation, and link building. Our packages start at £695/month and include both SEO and AEO. Already have an SEO provider? Our AEO add-on is £295/month.
Do I own the content you create?
Yes, absolutely. All content, optimisations, and improvements we make to your website belong to you. If you ever decide to stop working with us, everything stays with you.
How do you measure success?
We track keyword rankings, organic traffic, conversions, and now AI visibility metrics. You'll receive monthly reports showing progress across all key metrics, plus access to a live dashboard.
Can you guarantee first page rankings?
No reputable SEO agency can guarantee specific rankings—Google's algorithm considers 200+ factors. What we can guarantee is a strategic, data-driven approach that consistently improves your visibility over time.
What about AI Overviews taking my traffic?
AI Overviews are changing search behaviour, but they also create opportunities. Sites that are cited in AI Overviews often see increased brand awareness and authority. Our AEO strategy ensures you're positioned to benefit from this shift, not harmed by it.
What is GEO and how does it relate to AEO?
GEO (Generative Engine Optimisation) focuses specifically on getting your content cited by AI platforms like ChatGPT and Perplexity. AEO is broader, covering featured snippets and direct answers in traditional search too. Our service includes both—we optimise for Google's answer boxes and AI-generated responses across all major platforms.
Ready to dominate search results?
Get a free SEO audit and discover how we can improve your visibility on Google and AI-powered search platforms.
Request a Free SEO Audit